Stand strong. Win $10,000.

Stand strong. Win $10,000.

The sweetest sell claims the prize.
Think you're ready for dough business? Designing your donut is only the first step. Our celebrity panel is looking for the perfect donut pitch. If you can sell us your donut idea, we might sell it in store. And you'll win $10,000*.
Create your donut
*Paid in the form of a cheque.

Prizes

$10,000 grand prize 26 x $50 Tim Cards

Create your donut

1. Design Stage

We'll issue a design theme each week until August 1, 2014.

2. Pitch Stage

If your donut idea is chosen, you'll have to rise and defend it to our celebrity panel. The 4 best pitches move on to the next round.

3. Voting Stage

Starting August 18, 2014, the top 4 finalists compete for votes. It's up to the public to watch the pitches and pick the winning idea.

Prizes

$10,000 grand prize26 x $50 Tim Cards

Create your donut

Weekly Theme

Savoury

Would you like coffee, tea or meat? Embrace your inner foodie and experiment with savoury ingredients. This week is a great chance to think outside the donut box. Show us something unusual and you could find yourself ahead of the curve.

Meet the Judges

If you move on to the judging stage, you’ll have to defend your dough to our celebrity panel. So it’s important to know your audience. Click on the pictures to find out more about each judge.

Jason Priestley
Jason Priestley
Ben Mulroney
Ben Mulroney
Anna Olson
Anna Olson
Jann Arden
Jann Arden

Jason Priestley

This Canadian-American actor is no stranger to the glaze and glamour of Hollywood. And Jason is also no stranger to donuts, having created his own on a television sitcom. He’s looking for someone to dough him away with a creation dressed for sweet stardom.

Ben Mulroney

As an entertainment news reporter and television host, Ben knows that it takes personality and professionalism to succeed in show biz. He believes the same goes for the donut biz, and wants to see a buzzworthy creation that will rise to the occasion.

Anna Olson

Anna is a celebrity chef and bestselling cookbook author who believes baking should be fun. With an expert background in both pastries and savoury foods, she appreciates donuts with thoughtful technique and diverse ingredients.

Jann Arden

Jann is anything but one note. As a multi-platinum award-winning artist, she’s sung many—and she’s a broadcaster, author and Tims fan to boot. She’d love nothing more than to see a multi-faceted donut that appeals to many different tastes.

Winners' Area

Winners coming soon